Vango
Vango
Vango
What I have worked on_
UI DESIGN, BRANDING
Client_
Vango
Overview_
Vango is a fictional company that offers camper van rentals to adventurous travelers looking for a unique and immersive way to explore the great outdoors. This case study will outline the design and development process of creating a responsive web design for Vango, ensuring a seamless user experience across various devices and screen sizes.
Objectives_
The project has three main objectives:
Create a user-friendly and visually appealing UI Kit and website that reflects Vango's brand identity and the spirit of adventure.
Implement responsive design to ensure the website is accessible on desktops, and mobile devices.
Enhance user engagement through interactive features and enticing visuals.
Research and User Persona_
To kick off the project, I conducted research to understand the target audience better. Key findings and a sample user persona:
User Persona: Sarah, a 28-year-old adventure enthusiast who loves road trips, camping, and exploring the outdoors. She is tech-savvy, prefers mobile browsing, and values user-friendly websites.
Design Process_
Wireframing: First step was wireframing the website's layout, focusing on simplicity and ease of navigation. Key features included a search function for available vans, detailed van listings, and an intuitive reservation process.
Visual Design: Vango's brand identity emphasizes adventure, freedom, and the outdoors. The color palette incorporated earthy tones, and imagery featured scenic landscapes and camper vans. The typography balanced readability with a touch of personality.
Responsive Design: The responsive design strategy aimed to provide a consistent user experience across devices. This involved designing flexible grids, fluid layouts, and optimizing images for different screen sizes.
Final design_
Key Features_
Search and Filter: Users can search for available camper vans based on location, date, and budget.
Van Listings: Detailed van listings include photos, descriptions, prices, and availability calendars.
Reservation System: A user-friendly booking system allows users to select dates, make reservations, and pay deposits securely.
Interactive Map: An interactive map displays pick-up and drop-off locations and nearby attractions.
User Profiles: Registered users can manage their reservations, save favorite vans, and access personalized recommendations.
Conclusion_
The Vango camper van rental responsive web design project showcased the importance of user research, responsive design principles, and seamless development to create a visually appealing and user-friendly website. By aligning design choices with the company's brand and the needs of its target audience, Vango was able to enhance its online presence and offer an exceptional user experience to adventure seekers.
Overview_
Vango is a fictional company that offers camper van rentals to adventurous travelers looking for a unique and immersive way to explore the great outdoors. This case study will outline the design and development process of creating a responsive web design for Vango, ensuring a seamless user experience across various devices and screen sizes.
Objectives_
The project has three main objectives:
Create a user-friendly and visually appealing UI Kit and website that reflects Vango's brand identity and the spirit of adventure.
Implement responsive design to ensure the website is accessible on desktops, and mobile devices.
Enhance user engagement through interactive features and enticing visuals.
Research and User Persona_
To kick off the project, I conducted research to understand the target audience better. Key findings and a sample user persona:
User Persona: Sarah, a 28-year-old adventure enthusiast who loves road trips, camping, and exploring the outdoors. She is tech-savvy, prefers mobile browsing, and values user-friendly websites.
Design Process_
Wireframing: First step was wireframing the website's layout, focusing on simplicity and ease of navigation. Key features included a search function for available vans, detailed van listings, and an intuitive reservation process.
Visual Design: Vango's brand identity emphasizes adventure, freedom, and the outdoors. The color palette incorporated earthy tones, and imagery featured scenic landscapes and camper vans. The typography balanced readability with a touch of personality.
Responsive Design: The responsive design strategy aimed to provide a consistent user experience across devices. This involved designing flexible grids, fluid layouts, and optimizing images for different screen sizes.
Final design_
Key Features_
Search and Filter: Users can search for available camper vans based on location, date, and budget.
Van Listings: Detailed van listings include photos, descriptions, prices, and availability calendars.
Reservation System: A user-friendly booking system allows users to select dates, make reservations, and pay deposits securely.
Interactive Map: An interactive map displays pick-up and drop-off locations and nearby attractions.
User Profiles: Registered users can manage their reservations, save favorite vans, and access personalized recommendations.
Conclusion_
The Vango camper van rental responsive web design project showcased the importance of user research, responsive design principles, and seamless development to create a visually appealing and user-friendly website. By aligning design choices with the company's brand and the needs of its target audience, Vango was able to enhance its online presence and offer an exceptional user experience to adventure seekers.